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A firm that is very cyclical in nature and requires extra equipment only during its peak periods should consider leasing that equipment using a(n) _____ lease.
Negative Word of Mouth
The act of consumers sharing unfavorable opinions or experiences about a product or service with others.
Credibility
The quality of being trusted, convincing or believable.
Buzz Marketing
A viral marketing strategy that leverages word-of-mouth communications to generate excitement and anticipation for a product or service.
Word of Mouth
The informal communication among consumers about products or services, often considered a powerful form of marketing.
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