Examlex
If absolute purchasing power parity is said to hold for some good, then it must be true that the good in question is standardized, and virtually identical in the markets being considered.
Pull Strategy
A marketing technique aimed at creating demand for products directly from consumers, leading retailers to "pull" the products from the distribution channels.
Marketing Strategy
A company's plan for reaching prospective consumers and turning them into customers of their products or services.
Custom Cabinetry
Tailor-made cabinetry designed and built to meet specific requirements and tastes of the customer.
Product Element
A component of a product that includes features, design, quality, brand name, and packaging which together form the product's overall offer.
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