Why Might fiRms Forego Discounts Even Though It Is Costly

question 257

Essay

Why might firms forego discounts even though it is costly to do so? What steps might a firm pursue
to be able to take these discounts?

---

Definitions:

RTMS

Repetitive Transcranial Magnetic Stimulation, a non-invasive procedure that uses magnetic fields to stimulate nerve cells in the brain to treat depression.

Depressive Episodes

Periods characterized by feelings of extreme sadness, hopelessness, and a lack of interest or pleasure in activities, often a symptom of major depressive disorder.

Excessive Fear

A heightened state of fear that is beyond normal or reasonable responses to actual threats, often leading to anxiety or panic attacks.

Transcranial Direct Current Stimulation

A form of neurostimulation that uses constant, low direct current delivered via electrodes on the head to modulate neuronal activity.