Examlex
Which one of the following is NOT a money market instrument?
ZMOT
Refers to the "Zero Moment of Truth," a marketing concept indicating the moment when a consumer researches a product online before making a purchase decision.
FMOT
The "First Moment of Truth," which refers to the critical moment when a consumer encounters a product on a store shelf and makes a purchase decision.
Social Commerce
The integration of social media platforms and e-commerce functionalities to drive online sales and interactions with customers.
Microblogs
Short-form blog posts or updates published on a platform that allows users to share small pieces of content like tweets or status updates.
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