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Why Is It So Difficult to Determine the Appropriate Price

question 316

Essay

Why is it so difficult to determine the appropriate price for an IPO? Who do you think has the most
input: the issuing firm, the underwriter, or investors? Explain.


Definitions:

Normal Profit

The minimum level of profit needed for a company to remain competitive in the market, factoring in the cost of opportunity.

Long-Run Equilibrium

A state in which all factors of production and costs are variable, and firms in a competitive market make just enough profit to cover their costs.

Marginal Cost

The increase or decrease in the total cost incurred from producing one additional unit of a good or service.

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