Examlex
A firm's cost of debt:
Group Pressure
The influence exerted by a group on its members to align their attitudes, beliefs, or behaviors with the group norms.
Solomon Asch
He was a psychologist best known for his research on conformity, showing how individuals often conform to the opinions of the majority even when they are contrary to their own beliefs.
Conformity
The act of matching attitudes, beliefs, and behaviors to what is perceived as social norms.
Normative Social Influence
The effect other individuals have on us, causing conformity so we gain their approval and acceptance.
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