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Flotation costs should:
Sense of Self
The perception or consciousness of one's own identity and being.
Personal Relevance
The degree to which information or an event is pertinent to an individual's life and interests.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.
Confirmation Bias
The tendency to view events and people in ways that fit how we want and expect them to be.
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