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Why Is Branding Important to Effective Recruiting? How Can a Firm

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Essay

Why is branding important to effective recruiting? How can a firm develop its brand and improve recruiting efforts? Describe firms that have branded themselves as good places to work.


Definitions:

Medicare

In the United States, a national health coverage scheme available to individuals over 65, younger persons with specific disabilities, and those suffering from End-Stage Renal Disease.

Statistical Discrimination

A situation where individuals are judged based on the average characteristics of their group instead of their own specific attributes or merits.

Employer Hires

The act of an employer providing employment to a job applicant or candidate.

Female Students

Students who identify as female and are engaged in the pursuit of education at various academic levels.

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