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Product/Service Quality
The degree to which a product or service meets or exceeds customer expectations in terms of performance, reliability, and satisfaction.
Entrepreneurs
Individuals who initiate, manage, and assume the risks of a business venture in order to bring new products, services, or ideas to the market.
Ambiguity
The quality of being open to more than one interpretation; vagueness or uncertainty.
Small Business
An independently owned and operated company that is limited in size and in revenue depending on the industry.
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