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High Market Share
A situation where a company or product has a higher percentage of total sales revenue of a market compared to its competitors.
Low-Growth Market
A market characterized by slow increases in demand or sales over time.
Heavy Resource Investments
The allocation of a significant amount of organizational resources, such as time, money, and effort, into a project or initiative.
Question Marks
Strategic business units characterized by uncertain futures due to their position in fast-growing markets with low relative market share, necessitating careful analysis for future investment.
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