Examlex
In the absence of a valid restrictive covenant, the seller of a business may compete with an ex-employee and solicit customers of the former employer.
Potential Buyers
Individuals or entities that are considered likely to purchase a product or service based on certain characteristics or behaviors.
Elicits Response
An aspect of marketing communications designed to provoke a specific reaction or action from the target audience.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.
Four Ps
Refers to Product, Price, Place, and Promotion; key marketing mix elements used to position a business strategically in its market.
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