When an Enterprise Has Made False and Deceptive Statements in Advertising

question 32

Multiple Choice

When an enterprise has made false and deceptive statements in advertising, the FTC may require new advertising to correct the former statement so that consumers are aware of the truth. This corrective advertising required by the FTC is also called __________ advertising.

• A) retractive
• B) redactive
• C) retroactive
• D) refractive

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Definitions:

Aversive Conditioning

A behavioral technique that involves using negative stimuli to reduce or eliminate undesired behaviors.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, triggers a conditioned response.

Counterconditioning

A classical conditioning procedure for changing the relationship between a conditioned stimulus and its conditioned response.

Classical-Conditioning Procedure

A pairing method of learning where two stimuli when frequently associated, lead to a response initially prompted by the second stimulus but subsequently by the first stimulus alone.