Cool Comfort Currently Sells 340 Class a Spas, 465 Class

question 23

Multiple Choice

Cool Comfort currently sells 340 Class A spas, 465 Class C spas, and 125 deluxe model spas each year. The firm is considering adding a mid-class spa and expects that, if it does, it can sell 360 of them. However, if the new spa is added, Class A sales are expected to decline to 235 units while the Class C sales are expected to decline to 275 units. The sales of the deluxe model will not be affected. Class A spas sell for an average of $10,700 each. Class C spas are priced at $18,700 and the deluxe model sells for $27,000 each. The new mid-range spa will sell for $13,500. What is the value of the erosion effect?

• A) −$3,510,500
• B) −$4,166,500
• C) −$3,827,000
• D) −$4,676,500
• E) −$3,657,000

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Definitions:

Personal Standards

Personal standards in negotiations represent an individual's expectations or criteria for acceptable outcomes and behavior in the negotiation process.

Organizational Demands

Refers to the expectations, requirements, or needs that an organization places on its employees or departments to achieve its goals.

Temptation To Misrepresent

The urge or inclination to distort or falsify information, often encountered in negotiations where one party may see an advantage in not being entirely truthful.

Self-fulfilling Logic

A belief or expectation that, purely as a result of being held, causes itself to become true.