Examlex

Solved

Which One of the Following Statements Is Correct

question 68

Multiple Choice

Which one of the following statements is correct?


Definitions:

Sales Era

A period in the history of marketing, roughly from the early to mid-20th century, characterized by a focus on selling products through aggressive sales techniques.

Customer Experience

The overall perception and feelings a customer has about their interactions with a company or brand across all touchpoints.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.

Related Questions