Examlex
Which one of the following statements is correct?
Sales Era
A period in the history of marketing, roughly from the early to mid-20th century, characterized by a focus on selling products through aggressive sales techniques.
Customer Experience
The overall perception and feelings a customer has about their interactions with a company or brand across all touchpoints.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.
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