Disposable Cameras Were Unsuccessful When They Were Launched in the Market

question 81

Multiple Choice

Disposable cameras were unsuccessful when they were launched in the market. Consumers doubted whether they could take good pictures. When disposable cameras were repositioned "for those who forgot their camera on vacation" or "for those who do not want to ruin their expensive camera on the beach or slopes," sales increased. This could be best thought of as a successful example of marketers understanding:

• A) how consumers dispose of cameras.
• B) why consumers acquire cameras.
• C) media marketing techniques.
• D) the limits of disposable optical engineering.
• E) the information search process.

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Definitions:

James Madison

The fourth President of the United States (1809-1817) and is considered one of the Founding Fathers, known for his role in drafting the U.S. Constitution and the Bill of Rights.

Diversity

The inclusion and representation of different types of people (such as different races, cultures, genders, etc.) in a group or organization to reflect a variety of backgrounds and perspectives.

New Constitution

Typically refers to the adoption or significant revision of a foundational legal document that outlines the governance structure of a nation or organization.

The Federalist

A collection of 85 articles and essays written by Alexander Hamilton, James Madison, and John Jay promoting the ratification of the United States Constitution.