Corbyn Wants to Be a Professional Football Player

question 53

Multiple Choice

Corbyn wants to be a professional football player. He tries to emulate the behavior of National Football League (NFL) players and pays attention to the advertisements that use NFL players as spokespersons. In this scenario, Corbyn regards the NFL players as _____.

• A) a reference group
• B) policy makers
• C) an advocacy group
• D) a target group
• E) ethicists

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Definitions:

Foreign Market

The markets outside the company's home country where it seeks to sell its products or services.

Greatest Commitment

The highest level of dedication or obligation one can have towards a cause, goal, or relationship.

Joint Venture

A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or business activity.

Global Market Entry

The strategy and methods used by enterprises to start selling goods or services to customers in international markets.