Which of the Following Statements Is True of Marketing Communication

question 7

Multiple Choice

Which of the following statements is true of marketing communication?

• A) Word of mouth spreads fastest through traditional print media.
• B) Word of mouth is marketer-controlled.
• C) Word of mouth seems less credible to consumers than messages directly controlled by marketers.
• D) Sales promotions include premiums, contests, sweepstakes, free samples, coupons, and rebates.
• E) A perceptual map measures consumers' physiological and neurological responses to marketing communications.

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Definitions:

Antisocial Personality

A personality disorder characterized by a long pattern of disregard for, or violation of, the rights of others.

Dissociative Personality

A condition, more accurately known as Dissociative Identity Disorder, characterized by the presence of two or more distinct personality states that control an individual's behavior in different circumstances.

Statistically Evident

A situation where data analysis shows a trend, difference, or relationship is not likely to be due to chance alone.

Discrimination

Behaving differently, usually unfairly, toward members of a group.