Linda Runs a Small Café

question 23

Multiple Choice

Linda runs a small café. At the end of the day, she recycles all paper and plastic. In the context of consumer behavior, this is an example of _____.

• A) preattentive processing
• B) purchase behavior
• C) zapping
• D) disposition behavior
• E) zipping

---

Definitions:

Brand Associations

The thoughts, feelings, perceptions, and beliefs that consumers have about a brand, which can be shaped by marketing efforts and experiences.

Quantitative Research

A research method focused on gathering numerical data and performing statistical, mathematical, or computational techniques to gain insights.

Qualitative Research

Research that explores phenomena through non-numerical data, focusing on understanding concepts, thoughts, and experiences.

Zaltman Metaphor Elicitation Technique

A technique in market research that uses visual stimuli to elicit deep, unconscious thoughts and feelings from consumers regarding a product or service.