Which of the Following Statements Is True of Positioning

question 36

Multiple Choice

Which of the following statements is true of positioning?

• A) Positioning helps marketers identify consumers who have needs that are not being met.
• B) The desired image should reflect how a product is similar to the competition.
• C) Positioning helps consumers identify ways to dispose an offering.
• D) In a perceptual map, positioned brands share the same quadrant of other brands in the market.
• E) Positioning should suggest that the product is superior in one or more attributes valued by the target market.

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Definitions:

Skill

The ability to do something well, acquired through training, experience, or practice.

Class Maps

Visual or conceptual representations that illustrate the various social classes and their relative positions or relations within a society.

Distinguishing Classes

The act of identifying and categorizing people based on their socio-economic status, wealth, occupation, or other social markers.

Class Records

Documents or databases that maintain academic performance and attendance of students in educational institutions.