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Explain how marketers identify consumers' needs.
Realistic Group Conflict Theory
A theory suggesting that intergroup conflicts arise from competition over scarce resources, leading to prejudice and discrimination.
Sexism
Prejudice, stereotyping, or discrimination, typically against women, on the basis of sex, often manifesting in institutional and cultural norms.
Hostile Sexism
Refers to openly negative attitudes and stereotypes about women, which are based on the belief in their inferiority to men.
Benevolent Sexism
A form of sexism that is couched in terms of positive stereotypes and affections toward women, paradoxically undermining gender equality.
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