Nathan Wants to Purchase a New Laptop

question 6

Multiple Choice

Nathan wants to purchase a new laptop. To make the best choice, he reads computer magazines and articles online daily to acquire knowledge about various laptop specifications available. This is an example of _____.

• A) cognitive involvement
• B) enduring motivation
• C) rational agitation
• D) affective collaboration
• E) elaborative perception

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Definitions:

Money

A medium of exchange that allows people to purchase goods and services; it serves as a unit of account, a store of value, and a standard of deferred payment.

Marketing Concept

Companywide consumer orientation to promote long-run success.

Big Data

Large volumes of data that can be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impact that these processes have on the consumer and society.