A Stimulus Can Be Made Personally Relevant By

question 43

Multiple Choice

A stimulus can be made personally relevant by:

• A) using ads containing attractive models.
• B) showing people who are similar to the target audience in an ad.
• C) using extremely novel stimuli in an ad.
• D) including abstract stimuli rather than concrete stimuli.
• E) making customers get habituated to ads.

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Definitions:

Intermediate Scrutiny

A test used in some contexts by courts to determine a law's constitutionality, requiring the law to further an important government interest by means that are substantially related to that interest.

Equal Protection Clause

A provision of the Fourteenth Amendment to the United States Constitution prohibiting states from denying any person within its jurisdiction the equal protection of the laws.

Gender-based Classification

Differentiation or segregation of individuals based on gender, often scrutinized for its implications on equality and discrimination.

Judicial Review

The power of courts to examine and invalidate actions of the legislative and executive branches of government if they are contrary to the constitution.