Which of the Following Statements Is True of the Absolute

question 40

Multiple Choice

Which of the following statements is true of the absolute threshold?

• A) It is the amount of intensity needed for a person to detect a difference between something and nothing.
• B) It is the intensity difference between two stimuli before people can perceive that the stimuli are different.
• C) It is the activation of sensory receptors by stimuli presented below the perceptual threshold.
• D) Consumers will only consciously perceive a marketing stimulus when it is below the absolute threshold.
• E) Stimuli are presented below the threshold level of conscious awareness.