Which of the Following Statements Is True of Cord-Cutters

question 38

Multiple Choice

Which of the following statements is true of cord-cutters?

• A) They drop streaming services in favor of cable or satellite television subscriptions.
• B) They refrain from binge-watching multiple episodes of a series in quick succession.
• C) They view commercials but mentally block them out.
• D) They make it easy for marketers to plan for ad exposure.
• E) They tend to have different media habits.

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Definitions:

Fixity of Production

The characteristic of production processes where inputs and outputs are fixed in the short term, allowing little flexibility.

Average Costs

is the total costs divided by the quantity produced, used to determine the cost of producing one unit of goods or services.

Average Cost

The aggregate expense of manufacturing, when divided by the quantity of items made.

Marginal Costs

The price of generating one more unit of a product or service.