Telore's Yogurt Container Is Narrower at the Top Than at the Bottom

question 19

Multiple Choice

Telore's yogurt container is narrower at the top than at the bottom. Its competitors' yogurt containers have a broader top and narrower bottom. This is an example of using _____ in marketing stimuli.

• A) novelty
• B) rhetoric
• C) puzzle
• D) humor
• E) abstraction

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Definitions:

Trapezius

A large superficial muscle that extends longitudinally from the occipital bone to the lower thoracic vertebrae and laterally to the spine of the scapula, involved in moving the shoulder and neck.

Pectoralis Major

A large muscle in the upper chest that performs functions related to the movement of the shoulder joint, including flexion, adduction, and medial rotation.

External Abdominal Oblique

A muscle located on the lateral and front sides of the abdomen, involved in rotating and bending the trunk.

Corrugator Supercilii

A small, narrow muscle close to the eyebrow, responsible for drawing the eyebrow downward and medially, creating frown lines on the forehead.