Which of the Following Statements Is True of Prominence in Marketing

question 2

Multiple Choice

Which of the following statements is true of prominence in marketing stimuli?

• A) Movement decreases prominence.
• B) Making ads less cluttered decreases prominence.
• C) Decreasing the amount of space devoted to text within an ad increases prominence.
• D) Prominent stimuli habituate consumers.
• E) Prominent stimuli stand out relative to the environment because of their intensity.

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Definitions:

Material Resources

Tangible assets or physical goods that are needed for the production of services or goods, including machinery, buildings, and raw materials.

Human Resources

refers to the department within an organization that deals with the management, support, training, and development of its employees.

Organization

A structured group of individuals working together to achieve common goals or objectives, often characterized by a set hierarchy or operating system.

Maslow

Abraham Maslow was an American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.