Examlex
The process by which a stimulus loses its attention-getting abilities by virtue of its familiarity is known as _____.
Lifestyle Segmentation
A marketing approach that divides the market into groups based on consumer lifestyles, behaviors, and preferences.
Macromarketing
Refers to the study of the marketing processes, systems, and impacts at the societal level, often considering the interaction between markets, society, and the environment.
Micromarketing
An extreme form of segmentation that tailors a product or service to suit an individual customer’s wants or needs; also called one-to-one marketing.
Geodemographic Segmentation
The process of analyzing and categorizing population data based on geographic and demographic factors for marketing purposes.
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