Which of the Following Statements Is True of Subliminal Perception

question 56

Multiple Choice

Which of the following statements is true of subliminal perception?

• A) Consumers' attention is directed squarely at the stimulus that is presented subliminally.
• B) Consumers involved in subliminal perception are exposed to an ad in their peripheral vision.
• C) Subliminal stimuli are presented for a very long time so that consumers easily perceive them.
• D) Consumers process information which is outside the focus of their attention.
• E) Subliminal perception is also called preattentive processing.

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Definitions:

Schemas

Cognitive structures that help individuals organize and interpret information, based on their accumulated knowledge and experiences.

Short-Term Memory

A memory system that temporarily holds information for processing.

TOT (Tip-Of-The-Tongue)

A phenomenon where a person cannot recall a specific word or term, though they feel that they are close to accessing it.

Malapropism

The mistaken use of a word in place of a similar-sounding one, often with unintentionally amusing effect.