Discuss Some of the Factors That Make a Marketing Stimulus

question 69

Essay

Discuss some of the factors that make a marketing stimulus personally relevant to consumers.

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Definitions:

Recognition

The cognitive process of identifying previously encountered objects, events, or people, indicating the ability to remember them.

Cued Matching

A memory recall strategy that involves matching information to specific cues or contexts to aid retrieval.

Cued Recall

A process in memory recall in which a person successfully remembers an item with the help of cues or hints.

Savings

Money that has been set aside for future use, typically stored in a financial institution or invested, allowing for growth over time.