Lavish Homes Is a Furnishing and Home Décor Store That

question 20

Multiple Choice

Lavish Homes is a furnishing and home décor store that is suited to people of all classes and tastes. Consumers tend to describe the brand as a down-home, honest, thrifty, helpful, and working-class friendly. In this scenario, the consumers' descriptions reflect the _____.

• A) associative schema
• B) network associativity
• C) brand's image
• D) schematic orientation
• E) brand's personality

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Definitions:

Trademark

A distinctive symbol, pattern, or phrase that distinguishes the goods or services provided by one party from those offered by others.

Immune

Being protected against a certain disease or condition, or not affected or influenced by something.

Federal Trade Commission

A U.S. federal agency tasked with protecting consumers and promoting competition.

Liability

The legal responsibility or obligation to settle a debt or compensate for damage or injury caused to another party.