Applying the Concept of Correlated Associations, When Two Brands with Similar

question 72

Multiple Choice

Applying the concept of correlated associations, when two brands with similar brand concepts become cosponsors of an event, _____.

• A) hybrid product categories can be merged
• B) an assimilated association can be formulated
• C) a positive image transfer can occur
• D) internal inferences can be reduced
• E) salient attributes can be added to a brand image