In the Context of Brand Extensions, Stretchability of a Brand

question 8

Multiple Choice

In the context of brand extensions, stretchability of a brand depends on:

• A) consumers' rejection of the fit between the parent brand and other products on which it appears.
• B) preventing the transfer of meaning from the new branded product to the original brand schema.
• C) the usage differences between parent brand and associated products.
• D) finding consumers with the same degree of liking for a parent brand.
• E) consumers' ability to process relationships between the parent brand and associated products.

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Definitions:

Civil Religion

A set of sacred beliefs shared by a nation's populace that integrates religious and national identities.

Quasi-religious Beliefs

Beliefs that possess some qualities of traditional religions, such as rituals and dogmas, but do not align with the formal structure of organized religion.

Robert Bellah

was an American sociologist known for his work on religion and its role within society, particularly regarding how religious beliefs and practices intersect with social and cultural life.

Rational Religions

Religious beliefs and practices that are founded upon reasoned argument and logical consistency rather than tradition or revelation.