Which of the Following Statements Is True of Attitude-Behavior Relationship

question 41

Multiple Choice

Which of the following statements is true of attitude-behavior relationship of consumers?

• A) Low self-monitors are likely to exhibit less consistent attitude-behavior relationships than high-self monitors.
• B) Individuals who like to devote a lot of thought to actions will evidence weak attitude-behavior relationships.
• C) Emotional attachment to a brand is a stronger predictor of actual purchase behavior than brand attitudes.
• D) Direct experience of a product decreases attitude accessibility for attributes that must be experienced.
• E) According to the theory of reasoned action model, normative factors are not likely to affect the attitude-behavior relationship.​

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Definitions:

Ft. Pillow Massacre

A controversial event during the American Civil War in which African American Union soldiers and civilians were killed by Confederate forces after surrendering at Fort Pillow, Tennessee, in 1864.

Black Soldiers

African American military service members who have served in various capacities and conflicts throughout U.S. history, often facing segregation and discrimination.

Confederate Forces

Military forces of the Confederacy during the American Civil War, fighting against the Union.

Battle Of Vicksburg

A significant battle during the American Civil War, where Union forces led by General Ulysses S. Grant besieged and captured Vicksburg, Mississippi, in 1863, thus gaining control of the Mississippi River.