Mousetrap Corp

question 80

Multiple Choice

Mousetrap Corp.'s new advertisements feature Harris, a celebrity. Harris endorses the firm's products and claims that the products work wonders. Some consumers who were dissatisfied with the firm's products view the ad and think that he had been paid to present a positive picture of Mousetrap Corp. In this scenario, the consumers' responses are examples of _____.

• A) the endowment effect
• B) source attractiveness
• C) source derogations
• D) the sleeper effect
• E) one-sided messages

---

Definitions:

Reacquired

Refers to buying back previously sold or issued shares of a company's own stock or previously owned assets.

Discharged from Liability

The legal release of an individual or entity from any further responsibility for a debt or obligation.

Scientific Management

A management theory developed by Frederick Taylor, focusing on improving economic efficiency and labor productivity through systematic observation and measurement.

Deliberate Tasks

Activities consciously planned and executed to achieve a specific goal.