Which of the Following Statements Is True of Strong Arguments

question 83

Multiple Choice

Which of the following statements is true of strong arguments in a message?​

• A) Consumers are persuaded by a message containing a strong argument when they devote sufficient cognitive resources to processing the information.
• B) Combining a strong argument with an implicit conclusion in an ad message engenders less favorable brand attitudes among consumers with a high need for cognition.
• C) Strong arguments have a greater effect on behavioral intentions when consumers focus on the outcome of using a product rather than on the process of using it.
• D) Strong arguments concentrate on presenting a negative and limited viewpoint through the message.
• E) Strong arguments have a negative effect on behavioral intentions, especially for low-to moderate-involvement products.

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