Attitudes Are More Likely to Predict Consumers' Behavior When

question 74

Multiple Choice

Attitudes are more likely to predict consumers' behavior when:

• A) the consumers are not emotionally attached to the product.
• B) the consumers are knowledgeable about the object of the attitude.
• C) the consumers' cognitive involvement and elaboration are low.
• D) the consumers are exposed to an advertising message but do not actually try the product.
• E) the consumers' affective involvement is low.

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Definitions:

Hassles

Irritating demands that occur daily and may cause more stress than major life changes do.

Minor Annoyances

Small, often trivial disturbances or irritations that can negatively affect mood or comfort but are generally not significant issues.

Everyday Life

The routine and daily activities that individuals engage in, including work, leisure, and social interactions.

Administrative Assistant

A professional who provides support to executives, managers, and other professionals, often handling clerical tasks, organization, and communication duties.