In Low-Processing Situations, a Simple Message Is More Likely to Be

question 27

Multiple Choice

In low-processing situations, a simple message is more likely to be effective because consumers will:

• A) not want to purchase products with a low brand image.
• B) be able spend a lot of time evaluating competitive prices.
• C) be able judge products based on source credibility.
• D) be influenced by co-consumers who have supportive arguments for a product.
• E) not have to process a lot of information.

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Definitions:

Neutralization

A chemical reaction in which an acid and a base react quantitatively to form water and a salt, effectively balancing the acid and base.

HCl

Hydrochloric acid, a strong corrosive acid that is a solution of hydrogen chloride in water, used in industrial and manufacturing processes.

NaOH

Sodium hydroxide, a strong alkaline compound used in the manufacturing of various products, such as paper, textiles, and soaps.

KBr

Potassium Bromide, a chemical compound used in photography, pharmaceuticals, and as a sedative in veterinary medicine.