Jon Repeatedly Watches an Ad for BoNmarts, Which Promotes Itself

question 74

Multiple Choice

Jon repeatedly watches an ad for BoNmarts, which promotes itself as the store with the lowest prices. These repeated viewings have led Jon to believe that this store has low prices. This is an example of repetition leading consumers to:

• A) process the information without becoming bored with the stimulus.
• B) feel strongly about the central arguments in an ad.
• C) acquire basic knowledge about products features.
• D) feel a sense of mystery about the sponsor of an ad.
• E) feel strongly about the peripheral arguments in an ad.

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Definitions:

Recipient

The person or entity that receives something.

Lean Medium

A communication channel characterized by its efficiency and directness, often requiring minimal resources to convey a message.

Emotional Nuances

Subtle expressions of feelings or attitudes that can influence communication and interpretation.

Email

A method of exchanging digital messages over the Internet, used for personal, academic, and business communication.