SEVA (Surgency, Elation, Vigor, and Activation) Is a Category of Affective

question 71

Multiple Choice

SEVA (surgency, elation, vigor, and activation) is a category of affective response which:

• A) is present when the communication puts a consumer in a sad mood.
• B) includes soothing or relaxing responses.
• C) is a feeling of warmth, tenderness, and caring.
• D) includes quiet or pleasant responses.
• E) is present when the communication puts a consumer in an upbeat mood.

Discern the importance of aligning reader benefits with audience needs and wants.

Realize the role of psychological factors in motivating readers through benefits.

Learn how the presentation of benefits affects audience receptivity.

Grasp the significance of tailor-made benefits for different subgroups within the audience.

---

Definitions:

Defense Mechanism

Psychological strategies brought into play by the unconscious mind to protect itself against anxiety by denying or distorting reality.

Rationalization

A defense mechanism in which controversial behaviors or feelings are justified and explained in a seemingly rational or logical manner.

Roommate

A person with whom one shares a living facility such as a room or apartment but does not necessarily share a familial or romantic relationship.

Defense Mechanism

Psychological strategies deployed unconsciously to protect an individual from anxiety arising from unacceptable thoughts or feelings.