The Goal of a Transformational Ad Is To

question 10

Multiple Choice

The goal of a transformational ad is to:

• A) decrease emotional involvement by concentrating on consumer efforts rather than their needs.
• B) use sympathy and empathy to attract consumers toward the brand.
• C) reposition brand extensions so that consumers can process them through central route processing.
• D) associate the experience of using the product with a unique set of psychological characteristics.
• E) attract consumers through the presentation of factual information.

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Definitions:

Nondisclosure

An agreement in which parties agree not to reveal information covered by the agreement.

Undue Influence

A legal term referring to a situation where an individual is able to persuade another's decisions due to the relationship between the two parties being such that one is dominant over the other.

Walt Disney Pictures

An American film studio and a division of Walt Disney Studios, known for producing both animated and live-action features.

Scienter

A legal term that refers to the knowledge of wrongdoing or false representation, implying a degree of intent in fraudulent acts.