If Consumers Really Like an Ad, _____

question 35

Multiple Choice

If consumers really like an ad, _____.

• A) they may have fewer associations with the brand advertised
• B) classical conditioning is most likely to occur
• C) their positive feelings may transfer from the ad to the brand
• D) their involvement in processing the ad may decrease
• E) source derogations may increase

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Definitions:

Expense Account

An account that records the costs incurred by a business during a period, such as rent, utilities, and salaries.

Dividends Declared

Profits that a company's board of directors has decided to distribute to its shareholders, typically in the form of cash payments or additional shares.

Cash Account

A financial account that records cash transactions, both receipts and disbursements, within a business.

Retained Earnings

The portion of net income that is not distributed to shareholders as dividends but is kept by the company to reinvest in its core business or to pay debt.