The Goal of a Transformational Ad Is To

question 10

Multiple Choice

The goal of a transformational ad is to:

• A) decrease emotional involvement by concentrating on consumer efforts rather than their needs.
• B) use sympathy and empathy to attract consumers toward the brand.
• C) reposition brand extensions so that consumers can process them through central route processing.
• D) associate the experience of using the product with a unique set of psychological characteristics.
• E) attract consumers through the presentation of factual information.

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Definitions:

Personality

The mix of properties and qualities that establish a person's distinct identity.

Collectivism

A cultural value that emphasizes the importance of groups and the collective over the individual, prioritizing group goals over personal ones.

Integrated Society

Refers to a society that promotes inclusiveness and diversity, enabling individuals from various backgrounds to coexist and work together harmoniously.

Personal Achievement

The accomplishment of personal goals or successes that are significant to an individual, often bringing a sense of pride and fulfillment.