Which of the Following Statements Is True of an Evoked

question 40

Multiple Choice

Which of the following statements is true of an evoked set?

• A) A brand's simply being recalled guarantees that it will be in a consumer's consideration set.
• B) Brands toward which the consumer has negative attitudes tend to be included in the consideration set more often than brands that evoke positive attitudes.
• C) Consumers' ability to recall brand information decreases as the size of the set decreases.
• D) Consumers' consideration sets remain the same in terms of their size, stability, variety, and preference dispersion.
• E) Brands that are closest to the prototype are more likely to be included in the consideration set than brands that are not typical of the category.

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Definitions:

Primacy Effect

The tendency to remember information at the beginning of a list better than information that comes later.

Bottom-up Approach

A strategy or method that begins with specific details or elements and builds up to a more general, comprehensive system or understanding.

Top-down Approach

A problem-solving strategy that starts with the big picture before breaking it down into smaller, more manageable parts.

Schema-inconsistent

Pertains to information or events that do not fit within existing cognitive frameworks or expectations.