Which of the Following Strategies Can Help Marketers Include a Brand

question 26

Multiple Choice

Which of the following strategies can help marketers include a brand in consumers' consideration set?

• A) Encouraging preference dispersion
• B) Positioning the brand as far away as possible from the prototype
• C) Associating products with certain goals and usage situations
• D) Reducing the brand's association with retrieval cues
• E) Avoiding incidental ad exposure

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Definitions:

Conversation Analysis

A methodological approach to studying the structure and pattern of conversations to understand how participants comprehend and respond to one another.

Utterances

These are units of speech or segments of verbal expression that convey meaning in spoken language.

Discourse Analysis

A method of analyzing written, vocal, or sign language use to understand social and cultural contexts and meanings.

Language Use

The manner in which words and language structures are utilized to communicate in different contexts and purposes.