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Online Consumer Reviews Have a Significant Effect on Sales of Brands

question 11

True/False

Online consumer reviews have a significant effect on sales of brands that enjoy strong brand equity.


Definitions:

Causation

The relationship between two variables where a change in one directly results in a change in the other.

Relationship

A connection or association between two or more elements, typically emphasizing how they affect each other.

Rate of Inflation

The percentage increase in the general level of prices for goods and services in an economy over a period of time.

Unemployment Rate

The percentage of the labor force that is jobless and actively looking for employment.

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