Examlex
_____ is when a consumer is actively evaluating a brand as he or she views an ad for it.
Close Relationship
A deep and significant connection between individuals characterized by emotional intensity, mutual support, and sustained interaction.
Partner's Virtues
The qualities considered good, desirable, or admirable in a mate or romantic partner.
Self-concept Discrepancies
A psychological state resulting from differences between one’s self-image and one's ideal self or the expectations of others.
Ideal Self
An individual's conception of themselves in terms of how they ideally wish to be.
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