Consumers Are Highly Motivated to Conduct an External Search When

question 19

Multiple Choice

Consumers are highly motivated to conduct an external search when:

• A) they are uncertain about which brand is the best.
• B) their consideration sets contain only one or two brands.
• C) they do not face risky decisions.
• D) they evaluate services rather than products.
• E) its perceived benefits are low relative to its costs.

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Definitions:

Organized

Structured or arranged systematically, often referring to activities or groups with clear rules or objectives.

Structured

Organized in a clear, defined manner, often following a specific format, pattern, or set of rules to achieve coherence and order.

Community

A group of people living in the same place or having a particular characteristic in common, often tied together through shared values, practices, and support systems.

Collective Action

The pursuit of a goal or set of goals by a group of individuals working together, often in response to social, political, or environmental issues.