A Consideration Set, Which Contains Options That Consumers Want to Choose

question 25

Multiple Choice

A consideration set, which contains options that consumers want to choose among, consists of a leading brand's perfume, handbag, and designer footwear. To make this brand look even better, marketers decide to add accessories from an inferior brand to the consideration set. This act by the marketers is an instance of the _____.

• A) biased effect
• B) retrieval effect
• C) feedback effect
• D) attraction effect
• E) differential effect

---

Definitions:

Under-Insured

A situation in which one's insurance coverage is insufficient to cover the costs of damages or losses incurred.

Degree of Care

refers to the level of attention, diligence, and precaution an individual or organization must legally apply in carrying out an action or duty to avoid harm to others.

Expert

An individual with extensive knowledge or skill in a particular area, acquired through education, training, or experience, often called upon for advice or testimony.

Inexperience

The lack of knowledge, understanding, or familiarity in a particular area or activity, often leading to mistakes or suboptimal outcomes.