Using a Conjunctive Model, Consumers Set Up

question 45

Multiple Choice

Using a conjunctive model, consumers set up:

• A) minimum cutoffs for each attribute that represent the absolute lowest value they are willing to accept.
• B) evaluations that put the weight on positive information rather than on negative information.
• C) evaluations based on several of the most important attributes rather than on all of them.
• D) acceptable levels for the cutoffs that are desirable to find the good ones.
• E) evaluations to immediately eliminate brands that are inadequate on any one or more important attributes.

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Definitions:

Express Warranty

A clearly stated promise or guarantee about the condition or functionality of a product, made by the seller to the buyer.

Technical Data Sheet

A document providing essential technical information and specifications about a product, material, or system, intended to guide users or inform regulatory compliance.

Basis of Bargain

The fundamental agreement between parties that forms the foundation of a contract or negotiation.

No Privity

A legal doctrine indicating that a contract cannot confer rights or impose obligations upon any person who is not a party to the contract.