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Promotion-focused consumers, whose goal is to maximize gains and positive outcomes, will put more emphasis on the effectiveness of a product and put less emphasis on whether they think they have the skills and capacity to use the product.
Proximal Convoluted Tubule
The portion of the nephron in the kidney which is involved in the reabsorption of water, sodium, and other substances from the filtered fluid.
Cotransported
The process by which two or more substances are simultaneously transported across a cell membrane by a single carrier protein.
Sodium and Chloride
Essential electrolytes in the body that help maintain fluid balance, nerve transmission, and muscle function.
Potassium Ions
Positively charged ions of potassium, vital for cellular functions, particularly in nerve impulse transmission and muscle contraction.
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